Movistar

Movistar is the telecommunications brand of Telefónica in Spain and Latin America, recognized for offering fixed and mobile telephony, internet, and television services. It has positioned itself as a benchmark in the telecommunications sector, highlighting its commitment to quality and customer satisfaction.

Innovation in Insurance: AI and Omnichannel Platform for Movistar

For Telefónica Movistar O2O has developed an insurance purchase platform based on object recognition and artificial intelligence algorithms.

Through the mobile platform Mi Móvil Seguro, users can quickly and easily purchase mobile insurance online.

Using AI, the platform performs an assessment of the mobile device, continuously detecting and learning about its condition, and proposes an offer tailored to the device assessed.

Thanks to the developed omnichannel strategy, users can complete the process at any time and from any device.

Additionally, digital channels are integrated with functionalities and digital marketing strategies through push notifications, analytics, and error management, providing a unique experience for users.