Meliá

Innovación Innovation in the Hotel Industry

Founded in 1956 in Palma de Mallorca, Spain, Meliá Hotels International is the world leader in resort hotels and the number one hotelier in Spain. The company operates around 400 hotels in over 40 countries. This wide variety allows them to offer unique experiences tailored to different market segments, consolidating their position as a leader in the hospitality industry.

Optimizing Digital Infrastructure

Seeking to stay at the forefront of the global hotel industry, Meliá Hotels International addressed the challenge of renewing and optimizing its digital infrastructure to improve efficiency, service quality, and operational performance. With a diverse portfolio of brands and an expanding global presence, it was essential for Meliá to develop technological solutions that enhance customer experience and optimize internal processes, in addition to diversifying their sales channels.

Meliá operated through its website and direct/telephone contact. However, with the growing demand for digital solutions, Meliá needed to launch a new digital sales channel through its mobile application. The main challenge they faced was the need to expand their sales channels. This new channel not only had to be functional but also serve as a growth engine for sales.

Innovation and Digital Transformation at Meliá: App Development, Strategic Consulting, and Technological Solutions

To address these challenges, Meliá has collaborated with O2O on several key projects:

Development and Evolution of the Meliá App (iOS and Android): Together with Meliá, we designed, planned, and launched an integrated digital sales channel in the new mobile app. This channel has exceeded expectations, quickly becoming the primary sales source for the company, surpassing traditional web and direct/telephone sales channels.
Strategic Consulting: We provided Meliá with a consulting project that helps them address their operational and strategic challenges, maximizing efficiency in business areas while minimizing complexity and operational costs in their governance and management structure.
Mobile Platform for Sales Force: We developed a mobile platform aimed at Meliá’s sales force, designed to serve as the primary tool in their daily work. This platform facilitates the sale of the chain’s products and services, directly impacting business generation for the company.
Proof of Concept (POC) for Facial Recognition for Check-in: We explored innovative solutions, such as using facial recognition technology to streamline the check-in process, enhancing guest experience and optimizing operational processes.

These joint efforts with Meliá Hotels International demonstrate our commitment to innovation and continuous improvement in the hotel industry, supporting our clients in their digital transformation and enhancing their global competitiveness.