As a leader in the beverage industry in Spain, Mahou San Miguel faced the challenge of optimizing its relationships with the establishments that distribute its products. With a diverse portfolio of brands and a strong market presence, it needed a comprehensive solution to improve the efficiency and effectiveness of its B2B commercial operations. The primary objective was to provide the owners of these establishments with a unified tool that facilitated order management, promotions, and communication with the company, allowing for more agile and effective handling of product offerings.
Mahou San Miguel
Mahou San Miguel: Leading Beverage Company in Spain
Mahou San Miguel is the leading beverage company in Spain. It produces 70% of Spanish beer consumed outside the country’s borders. Founded with a rich brewing heritage, the company has evolved into a benchmark in the beverage sector, not only for in terms of production volume and exports but also for its commitment to quality and innovation.
Optimizing B2B Operations
If You Order a Mahou at a Bar...
O2O has developed and continues to maintain the mobile B2B commercial platform “Rentabilibar.” This tool is specifically designed for use by bartenders, delivering a seamless experience across all brands within the Mahou San Miguel group. With Rentabilibar, bartenders can easily access an intuitive system that allows them to place orders efficiently, access exclusive promotions, and receive personalized support. The platform not only simplifies the buying and selling process but also strengthens the relationship between Mahou San Miguel and bartenders, providing a significant competitive advantage in the market.
Rentabilibar provides baristas with the following:
- Loyalty: Purchase beers in various formats (kegs, boxes, tanks) with promotions that provide points to redeem gifts, solutions, training, or the promotions themselves.
- Points Section: A historical record of transactions that generate points acquired by each establishment, allowing for the transfer of points between locations and facilitating gift redemption.
- Gift Catalog: A broad range of gifts categorized by type (spa packages, TVs, coffee machines, etc.).
- Competitive Solutions: Services offered at prices more competitive than those available in the market.
- E-Commerce: Direct order capabilities with certain commercial distributors.
- Informative Articles: Including podcasts with content related to daily hospitality trends.
