Its main objective was to improve its digitalization strategy and, with it, its reservation management and customer service, facilitating access to personalized services.
Iberostar
Iberostar is a prominent Spanish hotel chain, known for its commitment to quality and sustainability in the tourism sector. With a wide range of hotels and resorts in prime destinations, Iberostar focuses on providing unique experiences for its customers, combining comfort, gastronomy, and recreational activities.
Digital Customer Journey
Experience and Services at Iberostar Hotels
Following consulting services in both e-Commerce and m-Commerce, as well as in the Hotel Experience and Services areas, O2O develops comprehensive solutions for both mobile and web channels, incorporating MCM analytics and communication tools.
The mobile and web platforms allow:
- Booking from over 100 hotels.
- Managing the entire vacation experience during the stay (service bookings, upselling and cross-selling, e-concierge, etc.).
- Managing offers and discounts.
As part of this digital transformation, O2O has digitalized the internal management of receptions at Iberostar’s more than 100 hotels through a Corporate Web platform:
- Automated management of requests, from room service requests by guests to restaurant or leisure activity bookings.
