Carrefour

Innovation and Leadership in Global Distribution

Carrefour is a multinational retail chain of French origin, recognized as the leading group in Europe and the second-largest globally in its sector. With a global presence of nearly 10,000 stores in 33 countries, Carrefour stands out in the market.

+15 years

Collaborating with Carrefour in its digital evolution

Competitiveness through Pricing, Driving Store Traffic, Personalizing Offerings, and Omnichannel Shopping Experience

Carrefour faced the challenge of adapting to a constantly evolving retail environment, where consumers demanded seamless and personalized shopping experiences both in physical stores and online. In an increasingly competitive market, it was essential for Carrefour to integrate and enhance its sales channels, ensuring a consistent and satisfying customer experience. Additionally, the company sought to excel in the realm of digital innovation, not only to meet the changing needs of consumers but also to anticipate them.

If You Shop at Carrefour…

O2O has helped and continues to assist Carrefour in transforming and improving the customer experience across its diverse range of stores and supermarkets, both online and offline. It focused on a people-centric approach, utilizing innovative technologies to create a comprehensive and seamless shopping experience. This includes the implementation of O2O (Online to Offline) strategies that connect the digital world with the physical, allowing customers to enjoy personalized benefits and services, regardless of how they choose to interact with the brand.

O2O has conceptualized, designed, and developed various solutions in native or hybrid apps to attract users to physical stores, digitalize the onboarding process, and enhance customer loyalty, maximizing synergies between the physical and digital channels in all cases.

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