Baleària’s main challenge was its digital transformation of all its processes and customer services. It sought to position the company as a sector leader, increasing competitiveness and customer satisfaction.
Baleària
Baleària is a Spanish shipping company specialized in the transportation of passengers and goods across the Mediterranean. With a modern and sustainable fleet, it stands out for its commitment to innovation and digitalization, implementing technological solutions that enhance the customer experience and optimize operations.
Digital Transformation: The Starting Point
Development of Digital Platforms Focused on Sales and Management
O2O has digitalized all customer processes and services in complex connectivity environments, where customers have access to omnichannel services and features that foster brand loyalty.
Based on a comprehensive mobility consulting approach, a complete replatforming and restyling of digital platforms focused on ticket sales and management was implemented, based on the following premises:
- Highlighting brand values across all digital platforms.
- Increasing the conversion rate.
- Agile methodology.
Global Balearia E-Commerce // Caribbean Mobile.
O2O aligned business strategy with creative and functional technology on these two projects:
- One-click purchasing.
- Development of user acquisition, conversion, and retention strategies based on data to maximize the results and commercial objectives of the brands.
- Management of ferry bookings, hotel reservations, and packages combining ferry and hotel.
- Solid and visually appealing developments.
Smartship
Stemming from a consulting project, we defined a new digital strategy for managing the onboard services for Baleària users: crowd monitoring via Wi-Fi.
O2O has helped build a digital ship replete with associated services.
Leveraging Wi-Fi connection monitoring, provides a fairly accurate idea of onboard user flow and behaviour, enabling us to propose more and better services to users more efficiently.
