Its main goal was to digitalize the processes of loyalty and monetization, positioning the club as a football benchmark, emphasizing its management model and social responsibility.
Athletic de Bilbao
Athletic Club de Bilbao is a prestigious Spanish football team, known for its rich history and commitment to its youth academy. Founded in 1898, it is distinguished by its policy of playing only with Basque players, highlighting its strong regional identity.
Loyalty and Monetization
Athleticket: The New Digital Membership Card
With the aim of optimizing stadium occupancy and enhancing the member experience, O2O has developed the digital platform Athleticket, which digitalizes the membership card thereby facilitating access to the stadium.
Athleticket enables:
- The digital transfer of the membership card to any fan until a few minutes before the start of the match.
- Multi-card management and the ability to transfer management to another person.
- Management of boxes, VIP lounges, or seats for sponsors and companies.
