Ametller Origen’s main focus was on digitalization and innovation through e-commerce platforms and digital marketing strategies. This has driven its growth and customer loyalty. This comprehensive approach has made Ametller Origen a success story in the food sector.
Ametller Origen
Ametller Origen is a Spanish supermarket chain that specializes in the sale of fresh, local products, promoting healthy and sustainable eating. It has managed to differentiate itself in the market by offering locally sourced and organic products, as well as personalized experiences for customers.
Digitalization and Innovation: The Main Challenge
Development of Solutions to Improve User Experience
O2O has developed the new mobile platform, featuring an innovative design to enhance user experience, achieving a significant increase in store ratings and the number of users.
The platform enables:
- Access to relevant information.
- Consultation of brand news.
- Selection of discounts, activating and redeeming exclusive discount vouchers.
- Store location.
- Monthly savings tracking, accumulated points, rating the shopping experience, or online consultation of purchase receipts
- This platform includes CMS development for complete brand content management.
