Meliá
Meliá and O2O transform customer experience by enhancing experiences and value services.
Strategic Consultancy
Results-driven consultancy.
The IT department at Meliá addresses the challenge of providing optimal service levels to the company’s business areas related to mobility projects.
These projects stem from a strategic plan to design current and future initiatives managed and coordinated by Meliá’s IT department.
Meliá has turned to O2O to develop a consultancy project that helps prepare it to address this situation with optimal efficiency and service levels across business areas, while minimising complexity and operational costs in terms of governance structure and management required, through the following stages:
- Mobility audit and findings
- Mobility consultancy and recommendations.
- Mobility implementation process at Meliá.
- Support and consultancy.
Meliá app
Manage your holidays from your smartphone
O2O is partnering with Meliá to develop, deploy and update the new Meliá app for iOS and Android, which has been completely revamped to improve efficiency, quality and performance. Focusing on an excellent and innovative user experience that helps maximise the conversion rate for bookings.
With new app, hotel customers who form part of the Meliá group can access a wide range of services:
- Manage bookings 24/7
- Online check-in
- Enjoy membership of the REWARDS loyalty programme (information on points, offers and discounts, bookings and REWARDS card in wallet, etc)
- Digital key
- Integration with digital wristband at some resorts for identification and shopping at points of sale at hotel.
- Access to stay services (room service, booking spa, restaurants, activities, etc)
- Chatbot for queries and requests for information and chat with hotel staff.
Business employee apps
The solution your employees deserve.
We propose a mobile platform aimed at Meliá’s salesforce, which serves as the main tool to help with daily tasks, helping the team to sell the chain’s products and services and having a direct impact on generating business for Meliá.
As well as facilitating tasks for the salesforce, it helps boost productivity, and transmits a stronger, innovative brand image and positioning.
